Type: Licensing
Market(s): Device Manufacturers, Broadband Carriers, Wireless Providers, Hospitality/MDU
Method(s): Pre-Loaded Software / Apps, Service Upgrade/Offering, Launcher, Resellers
Demographic: 30-39 years of Age / Cord Shavers / Young Family w/ No Time for Scheduled TV / Mid-High Tech / Watches Netflix or DVR’d Shows
Penetration: Convenience