Armed with a wealth of data, Maker Studios CEO Ynon Kreiz spoke about the recent Disney acquisition of his online network and shifting viewing habits during his keynote address on Monday at Mipcom.
“Shortform is now becoming mainstream and if you look at consumption habits they’re changing rapidly — there’s a massive shift from TV to online video in general and shortform in particular. This is really the case when you talk about the ‘millennial generation’ (the 12 to 24 demos),” said Kreiz, former chairman and CEO of Endemol.
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