Apple is preparing a virtual pay-TV service, and CBS will probably be a part of it, according to the CEO.
While speaking at an event in California, CBS CEO Les Moonves let a few details slip regarding Apple’s long-rumored virtual pay-TV service, which is set to rival similar offerings like Dish Network’s Sling TV and Sony’s PlayStation Vue. According to Moonves, Apple plans to offer a smaller bundle of channels at a lower price point, following the example of Sling TV, which costs just $20 a month, in contrast to Sony’s service which features a price and offering more similar to traditional cable packages.
While Apple has not publicly announced its TV intentions, rumors have been swirling for months that Apple was set to jump into the TV business. Though following years of rumors that Apple would begin manufacturing a TV set, this was largely taken with a grain of salt. However, the CBS CEO seems to have confirmed that such a service is coming, and following meetings with Apple executive Eddie Cue, CBS will “probably” be included in it.
Under Moonves, CBS has embraced OTT, launching their own CBS All Access subscription service, and now prepared to play a role in Apple’s offering as well. Live local programming is also rumored to be a key component of Apple’s virtual pay-TV product, and supposedly the one that is delaying the announcement and launch of the service. Perhaps CBS will play some role in getting its affiliate local stations on board with Apple.