Online retailer is getting into the content game, announcing plans at a kick-off press conference at NATPE in Miami on Tuesday to offer a video streaming subscription service that will be tied to the site’s Club O loyalty program.
“We have this tremendous traffic and we have a deep understanding of our customers,” said CEO Patrick M. Byrne. “We know what they are looking for.”
Byrne said that has a partnership with an unnamed third party that owns rights to mostly movies but also TV shows, and that it intends to initially launch a download-to-own or –rent service in the middle of this year. The service will also include games, music and other original content. Stage two will be launching a subscription video-on-demand service (SVOD) that may eventually include original programming.
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