NBC has announced plans to begin live streaming its network shows, but cord cutters won’t have access to the new service.
The peacock network will start streaming to mobile and desktop devices on Tuesday, but viewers will need to provide a login tied to a cable subscription to gain access.
NBC’s step toward streaming is smaller than some of its rivals, like CBS, which announced a standalone subscription service in October that includes live content as well as its library of shows. ABC currently has a live streaming system similar to the once NBC is rolling out, which requires a cable login.
The difference between the streaming offerings of NBC and CBS highlights the tenuous state of network television. Networks still make billions of dollars in retransmission fees, which are paid by cable companies and satellite providers. These fees are expected to continue to grow rapidly in the coming years, despite the decline in overall TV subscribers.
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