Netflix is ramping up efforts to conquer the world with its streaming video service, even as competition is heating up in the growing market for Internet television.
California-based Netflix said this week it wants to be in 200 markets in the next two years, up from the current 50 as it accelerates its global expansion.
The stepped-up plans come amid an increasing shift to Internet-based on-demand television, with offerings from rivals such as Amazon, Time Warner’s HBO and CBS, among others.
“The magic of streaming is on-demand, in control, being able to binge on episodes, watch a movie in the middle of the night,” said Netflix chief executive Reed Hastings in a call with analysts.
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