Companies like Amazon, Apple, pay-TV operators, broadcasters and many others are working hard to be the leading consumer brands of the digital video world. For now, they are all chasing one: Netflix.
A survey out today from comScore on video viewing habits found that Netflix is the leading brand among U.S. households that subscribe to paid digital video subscription services, and it’s also the leading subscription service among the much-coveted Millennial, 18-34 year-old, demographic.
But lest you think this is a klaxon for the new era of video consumption and shuttering of broadcast business models, it’s not. We have yet to reach the tipping point for digital video subscriptions, with only four out of 10 households subscribing. Also, older age groups are still heavily leaning to more traditional TV services for their video fix.
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