Netflix boss Reed Hastings is making like “Marco Polo” — hoping to find greater riches through a trade route to China.
Hastings, whose video- streaming service continues to add global subscribers at a respectable clip, told investors on Tuesday he’s trying to amp up the 4.33 million subscriber growth of the fourth quarter by cracking open the giant Asian market.
“We’re exploring the option,” the Netflix CEO said. “We need to get a license. If we go, it will be a modest investment.”
Netflix is also looking to roll out in other Asian markets, including Japan and South Korea, Hastings said.
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