Executive Vlog: “The Relationship Between OTT and OTA”...
We’re now at our third Executive Vlog by Irwin Podhajser, our IVP of Media and Network Partnerships, and we’re finally ready to discuss the direct relationship between OTT and OTA television. However, not all of it can be easily covered in one episode. This discussion will continue over the next several weeks. Podhajser ended up […]
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Theatrical Releases vs. Simultaneous Release (Same-Day) Streaming
In previous blog posts, we’ve explored how streaming services and the media industry have adapted to a world recovering from a global pandemic. One such development was major motion picture studios announcing that blockbuster movies would release simultaneously on streaming services and in theatres, or in some cases, only on SVOD platforms. This decision has […]
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Executive Vlog: “Digital TV, ATSC 3.0, and the...
This week on FreeCast’s Executive Vlog, Irwin Podhajser delves deeper into the OTT and OTA discussion we started two weeks ago. Specifically, he’ll touch on the growth from analog to digital television and the introduction of ATSC 3.0. Podhajser begins this segment by mentioning ATSC 3.0, which is what the industry considers “NextGen.” But in order […]
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FreeCast Latest Content Deal Adds the Pursuit Channel...
A new agreement with Pursuit Media adds more outdoor content to the SmartGuide lineup. FreeCast is announcing a partnership with Pursuit Media LLC to bring the popular outdoor network, the Pursuit Channel, to SelectTV’s SmartGuide. The aggregated streaming service has been rapidly adding Free Ad-Supported Television (FAST) channels, creating a digital dial of channels to […]
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Executive Vlog: “Cord Cutting, Bandwidth, and MDUs” with...
In our second week of executive vlogs, Roy Labrador introduces viewers to the basics of the cord cutting movement. Labrador is the Executive Vice President of IOT and Partnership Sales at FreeCast. After explaining his role at FreeCast, Labrador touches on how his job helps propel SelectTV into the future of streaming. Who is Roy […]
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Industry Alert: Roku Reports Increased YoY Revenue Amidst...
With Q3 officially over, Roku has revealed that their number of active users and revenue has increased more than previously predicted. The digital media hardware company saw 1.3 million new active accounts, bringing their total user base up to 56.4 million. Subsequently, their revenue shot up to $583 million, an 82% YoY increase. Lastly, average […]
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Executive Vlog: “OTA Developments and its Impact on...
Irwin Podhajser, an industry expert for streaming, kicks off FreeCast’s Executive Blog series by explaining developments in OTT vs. OTA. For those unfamiliar, OTT stands for Over-The-Top, and includes digital streaming services like Netflix, Disney+, SelectTV, and more. OTA stands for Over-The-Air, and represents traditional broadcast TV transmitted through air waves. “There have been three […]
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Industry Alert: The Streamable Documents Survey on “Churn”...
A Park Associates study found that, of the top eight reasons media consumers cancel OTT streaming services, half are content-related. The survey found that “I finished watching the shows I liked” ranked as the number two response. 26 percent of responders cited this answer. Furthermore, “finishing shows” fell 1 percent behind “need to cut household […]
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A Comprehensive History of Innovation in the Streaming...
FreeCast, a leader in super aggregation, explores the pivotal moments that led to the streaming-era boom seen in recent years. In the year 2021, it’s hard to imagine a world where streaming doesn’t exist. In fact, a yearly Leichtman Research Group study found that an estimated 78 percent of US households use at least one […]
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FreeCast’s SelectTV Adds True History from Wondrium
FreeCast’s latest deal brings on board a FAST channel from a company with a track record of OTT success. FreeCast is announcing a deal with Wondrium to bring True History to SelectTV. Described as a FAST channel like no other, True History is the latest Free Ad-Supported Television channel to join the lineup of free […]
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