Salt Lake City-based will launch an over the top content service by mid-year that aims to take advantage of the discount retailer’s Internet and mobile traffic. CEO Patrick Byrne said the service will launch by midyear with a download-to-own and download-to-rent service. The goal is to launch a subscription streaming service by the second half of the year, or what Byrne called a “skinny Netflix” with a limited number of titles.
Byrne said the company is in the midst of setting a partnership with an outside company that already has rights to content from the major networks and studios though he would not disclose specifics. He said the initial service would have about 30,000 titles at the start, more weighted to film than TV at the start.
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