After a sluggish start, the multichannel TV industry has been aggressively working to improve user adoption of its TV Everywhere apps, with more aggressive marketing campaigns to boost awareness, greatly expanded content, and newer technologies to improve the user experience.
Many of these efforts, which are expected to pick up more speed in 2015, reflect jitters about the future of the multichannel TV industry. With rapidly growing use of video on mobile devices by younger viewers, the research company SNL Kagan is reporting that the number of homes that use over-the-top (OTT) services as their primary way of accessing video has jumped from 2.5 million in 2010 to 6.8 million in 2014.
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