Which would you rather do: pay for all available content or only the content you consume?
At first blush, this would seem like a simple cost issue: why not cancel your cable subscription in favor of Netflix, Hulu or Prime Instant Video – or all three? Instead of spending $70 a month for content you don’t watch, you could spend under $10 on just the things you do watch.
Unbundling – whether as part of a pay TV or a digital over the top (OTT) offering – has been suggested as the Holy Grail for the “future” of television and video.
In a simplistic generalization, unbundling would remove the subsidization of pay TV, banishing the requirement for every pay TV subscriber to bear the cost of content that only a portion of the subscriber base actually wants and consumes, e.g., sports content, typically the most expensive channels.
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