Some fairly high profile investors have decided to tip money into Whistle Sports, a digitally native sports network that creates content designed for millennials.
They include Emil Capital Partners, an investment fund linked to a German conglomerate, Sky Sports, the dominant UK cable sports network controlled by Rupert Murdoch, and Liberty Global Ventures, the startup investment arm of Europe’s biggest cable company.
Star NFL star quarterback Peyton Manning and former New York Yankees shortstop Derek Jeter, who were both already investors in the business, also participated in the $28 million funding round, the company said in an emailed press release.
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