FreeCast adds the visual art streaming platform to its linear channel lineup in time for the holiday season.

FreeCast and Loupe are announcing a new partnership that will bring a free ad-supported TV (FAST) channel to the company’s  SelectTV service. Subscribers to FreeCast’s aggregated streaming service will be able to enjoy the channel at no additional cost, as the company continues to expand its free channel offering.

Founded in Atlanta in 2016, Loupe is a visual content streaming platform transforming the way people experience art, music and culture in our daily lives. Designed to help global audiences discover artists via a continuous, immersive art stre am on connected TVs and other devices, with a marketplace for physical and NFT art. Loupe is available as an app on Apple TV (#1 Lifestyle App in 60+ countries), Amazon Fire, Comcast X1 and as a 24-hour channel on a variety of streaming platforms, now including SelectTV.

“SelectTV’s SmartGuide is a powerful way for consumers to find new content, and now they can experience world-class art and music through Loupe,” notes Dot Bustelo, CEO and Founder of Loupe. “Our stunning visuals alongside music will give SelectTV users even more ways to create a unique atmosphere for entertaining, family time and relaxation this holiday season and year-round.”

Tracy West, FreeCast’s Executive Vice President of Digital Content and Channel Distribution, praised the channel: “Loupe is another wonderful example of the type of high-quality, specialty content that we can provide our customers. That’s the power of our low-cost, web-based distribution.”