FreeCast’s introduction of cord-cutting kits proves timely as exodus from cable ramps up.
FreeCast has revised growth expectations upward for the next 12 months on the heels of news from researchers at FocusVision and Zanthus, who forecast that over 40% of cable and satellite customers could cut or reduce their services during 2017. FreeCast’s recently launched flagship product is the ultimate “Cable-cutting starter kit,” bringing together all the products and services users need to find everything they want to watch online and over-the-air. In addition to the HDTV antenna and free trials of premium streaming services already offered with one year of SelectTV as part of the $24 bundle, FreeCast plans to offer even more new features to woo traditional pay-TV subscribers over to internet-based television.
SelectTV already unifies online content from thousands of different sources into a single cross-platform interface, solving one of cord-cuttings biggest hassles. The company is now ready to move forward with upgrades that will bring together payment and password management, rolling out in the first half of 2017. Rather than struggling to manage multiple subscription-based services, SelectTV will allow users to log in to all of their services with a single click, while itemizing all of their monthly fees and pay-per-view purchases onto a single itemized bill.
William Mobley, CEO of FreeCast, discussed the advantage that this presents for his company and others hoping to make headway in the living room. “Everybody in the business world is watching this trend. Comcast and other big cable and satellite providers are losing the war for the living room. Today president-elect Donald Trump is meeting with our nation’s top tech leader, and every one of them wants a piece of that pie: Apple, Google, Microsoft, Amazon, even Facebook. We’re the ones on consumers’ sides, there to show them how to get the best of all those worlds via SelectTV.”
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