Americans watch a lot of TV. But increasingly, we don’t watch it “on TV.” If you feel like everyone you know is spending Saturday devouring whole seasons of programming on Netflix instead of channel-surfing on the cable box, you’re not alone. At least half the people you know are doing that, a new survey confirms — and those numbers just keep going up.
PriceWaterhouseCoopers today released the results from a survey they conducted this year on “consumer attitudes toward video content and corresponding behavioral shifts.” In other words: what are we watching, where and when are we watching it, and how has it changed?
The results (PDF) are exactly what you suspect they are. Overall, traditional TV viewership is slowly declining and online streaming — and binge watching in particular — are on the rise. “The videoquake is here,” PWC concludes, particularly (and predictably) among younger adults.
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