FreeCast Reveals OTT Viewership Insights at Year’s End

Exclusive cross-network data from FreeCast’s Rabbit TV delivers key stats on what’s popular among online audiences. Earlier this year, FreeCast announced its intentions to begin measuring OTT audiences, taking advantage of the unique position of Rabbit TV to provide unique insights unavailable from any other OTT provider or measurement firm. Having spent much of the […]

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Viacom Becomes the Latest Media Company to Drop...

Instead of relying upon Nielsen ratings, Viacom has signed an agreement with Rentrak for TV and VOD audience measurements. As TV networks continue to watch their Nielsen ratings drop, some of those networks are starting to drop Nielsen ratings instead. Following CNBC’s defection to Cogent, Viacom has announced an agreement with research firm Rentrak to […]

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FreeCast Offers Up What Nielsen Can’t: OTT Audience...

Rabbit TV, with an audience of almost 4 million, offers an unprecedented look into the viewing habits of TV Everywhere subscribers.   The television industry has struggled to adapt to changing consumer habits, as more and more viewing taking place online and on mobile devices has made audiences difficult to quantify. But with nearly 4 […]

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