FreeCast Reveals OTT Viewership Insights at Year’s End

Exclusive cross-network data from FreeCast’s Rabbit TV delivers key stats on what’s popular among online audiences. Earlier this year, FreeCast announced its intentions to begin measuring OTT audiences, taking advantage of the unique position of Rabbit TV to provide unique insights unavailable from any other OTT provider or measurement firm. Having spent much of the […]

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FreeCast Releases First Cross-Network OTT Audience Data to...

Data from Rabbit TV serves as a welcome alternative to unavailable web numbers from Nielsen. After announcing intentions to answer the call of its content providers for more reliable data on OTT audiences, FreeCast is finally releasing its first report. A freely and publicly available Baseline report will provide an overview of the demographics of […]

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The Media Industry is Changing? Yeah, We Know…

The Media industry is, for the most part, collectively stumped by the challenges presented by the rise of the internet as the primary means of delivering television content. There has been no better illustration of that, than last week’s media stock tumble. There are many moving pieces to this puzzle, but at the heart of […]

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Media Executives Recognize FreeCast as an Alternative to...

FreeCast has begun accepting clients for its upcoming data services offering, expected to provide a clearer picture of online audiences. Following feedback from content producers and television executives at the NAB Show earlier this year, FreeCast Inc is following up on plans to furnish its partners with data from its Rabbit TV Plus service. The […]

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Rabbit TV: The New OTT Nielsen?

While more of an afterthought for us, data is key to our content partners. In the television industry, programming decision are still made largely based on Nielsen ratings. To anyone who loves their television shows, that’s not just concerning, it’s downright scary. In recent years, so much viewing has shifted to the web, but for […]

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Viacom Becomes the Latest Media Company to Drop...

Instead of relying upon Nielsen ratings, Viacom has signed an agreement with Rentrak for TV and VOD audience measurements. As TV networks continue to watch their Nielsen ratings drop, some of those networks are starting to drop Nielsen ratings instead. Following CNBC’s defection to Cogent, Viacom has announced an agreement with research firm Rentrak to […]

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While Aereo Grabs Headlines, Rabbit TV Grabs Audience

Rabbit TV selling at major retailers nationwide, sets stage for Internet-based ‘a la carte TV’ Click Here to View the Original Press Release on PRNewswire ORLANDO, Fla., April 12, 2013 /PRNewswire/ It’s no secret that Internet and wireless bandwidth will inevitably replace cable’s outdated and costly infrastructure when it comes to the delivery of digital […]

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