FreeCast Releases First Cross-Network OTT Audience Data to...

Data from Rabbit TV serves as a welcome alternative to unavailable web numbers from Nielsen. After announcing intentions to answer the call of its content providers for more reliable data on OTT audiences, FreeCast is finally releasing its first report. A freely and publicly available Baseline report will provide an overview of the demographics of […]

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Rabbit TV: The New OTT Nielsen?

While more of an afterthought for us, data is key to our content partners. In the television industry, programming decision are still made largely based on Nielsen ratings. To anyone who loves their television shows, that’s not just concerning, it’s downright scary. In recent years, so much viewing has shifted to the web, but for […]

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