OTT vs. OTA vs. CTV – What’s The...

Unfamiliar acronyms are abundant in today’s streaming landscape. The technical jargon used to describe the TV industry can be overwhelming. That’s why FreeCast is here to help. Don’t think of these acronyms as a gate to keep you from entering the streaming landscape. Instead, think of it as a learning opportunity to help you become […]

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FreeCast Trialing Next Generation of SelectTV with Beta...

The Media Super Aggregator will reward 1000 beta testers with free service for their feedback on the recently released version. FreeCast is announcing beta testers will be selected to try out and provide feedback on redesign and feature updates coming to SelectTV. While hard at work building what they’re calling a super-aggregation platform, FreeCast is […]

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Industry Alert: TVREV’s Alan Wolk Doesn’t Believe Streaming...

Industry expert Alan Wolk from TVREV recently appeared in an interview with Cheddar News. Here, we’ll break down all of the topics he covered. This includes Squid Game and international markets to Google’s role collecting search data in the streaming wars. The first topic on the board is Squid Game. This Netflix original that became […]

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ota development affects ott industry Executive Vlog: “Retrans, Must-Carry Laws, and Localism” with...

We’re back with another Executive Vlog with EVP Irwin Podhajser. As a continuation of last week’s vlog, this week’s focus is retransmission, or “retrans” henceforth. Additionally, we’ll talk about Must-Carry Laws and how cable providers are actually skipping out on localism. Irwin Podhajser’s history in the TV business before coming to FreeCast makes him an […]

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ota development affects ott industry Executive Vlog: “How to Get Free Channels With...

Welcome back to Irwin Podhajser’s fourth and our fifth overall Executive Vlog. This week, our EVP will discuss how to get free channels with OTA and antennas. Plus, Irwin Podhajser has some great statistics that provide insight into the OTT vs. OTA debate. To kick things off, Podhajser denotes the first statistic. In Quarter 2 […]

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ota development affects ott industry Executive Vlog: “The Relationship Between OTT and OTA”...

We’re now at our third Executive Vlog by Irwin Podhajser, our IVP of Media and Network Partnerships, and we’re finally ready to discuss the direct relationship between OTT and OTA television. However, not all of it can be easily covered in one episode. This discussion will continue over the next several weeks. Podhajser ended up […]

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ota development affects ott industry Executive Vlog: “Digital TV, ATSC 3.0, and the...

This week on FreeCast’s Executive Vlog,  Irwin Podhajser delves deeper into the OTT and OTA discussion we started two weeks ago. Specifically, he’ll touch on the growth from analog to digital television and the introduction of ATSC 3.0. Podhajser begins this segment by mentioning ATSC 3.0, which is what the industry considers “NextGen.” But in order […]

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Industry Alert: Roku Reports Increased YoY Revenue Amidst...

*UPDATE: As of December 8th, 2021, Google and Roku have struck a multi-year deal to allow YouTube apps on the Roku platform.* With Q3 officially over, Roku has revealed that their number of active users and revenue has increased more than previously predicted. The digital media hardware company saw 1.3 million new active accounts, bringing […]

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ota development affects ott industry Executive Vlog: “OTA Developments and its Impact on...

Irwin Podhajser, an industry expert for streaming, kicks off FreeCast’s Executive Blog series by explaining developments in OTT vs. OTA. For those unfamiliar, OTT stands for Over-The-Top, and includes digital streaming services like Netflix, Disney+, SelectTV, and more. OTA stands for Over-The-Air, and represents traditional broadcast TV transmitted through air waves. “There have been three […]

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A Comprehensive History of Innovation in the Streaming...

FreeCast, a leader in super aggregation, explores the pivotal moments that led to the streaming-era boom seen in recent years. In the year 2021, it’s hard to imagine a world where streaming doesn’t exist. In fact, a yearly Leichtman Research Group study found that an estimated 78 percent of US households use at least one […]

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