TV sales chiefs hoping to rebound from a horrible 2014 see next year as looking even worse.
A host of forecasters, including typically bullish CBS, admit the US TV ad market saw tepid growth in 2014. Magna Global ad group suggests a decline in TV ad revenue in 2015.
“Our model shows that TV viewing has already dropped to 85 percent of total video viewing in the US.
Online streaming has reached a 15 percent market share, well above the 10 percent share often reported,” analyst Doug Mitchelson — who is busy this week interviewing media titans at the UBS Global Media and Communications Conference — said in a report Monday.
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