At FreeCast Inc, we’ve been astounded by the changes that have taken place in just the past 20 years. Technology has advanced at a mindblowing pace, and a big part of our job is keeping up with it, a task easier said than done if you look at your average cable company. With technology, we’re used to everything getting better and faster by leaps and bounds every couple of years, but on a more macro level, the biggest change since the 90s has got to be the rise of devices.
Think of an average family in 1995. Between multiple members of a household, you might expect to find perhaps a single desktop computer that might have dial-up Internet access, a landline telephone, possibly a cellular phone or two good only for making calls, and a television set for each member of the family. Reading that sentence, you might be asking yourself how people survived back then! What was once a household on the cutting edge of technology sounds downright unbearable today. Instead, today each member of a normal household, from young children all the way up to elders, is likely to have both their own PC and a smartphone, with perhaps a tablet or two between them to boot. Landlines have become a thing of the past, while the television has evolved from just a dumb screen for displaying whatever’s on a certain channel, to a smart platform for viewing and interacting with media from traditional TV providers and from web-based sources alike, with the aforementioned mobile devices allowing you to take TV everywhere. And it doesn’t stop there. A new crop of wearable technology is quickly becoming available to the general public, adding smart watches, glasses, and other devices to the mix. Even once mundane items like household appliances are beginning to be connected to the Internet.
While consumers have noticed that technology has shrunk in size, increased in power, and decreased in cost, the product of these improvements has been the current trend towards devices. And much like technological advancement shows no sign of slowing down, nor does that trend. As our digital lives, that once took place on a single machine, are now spread across a variety of different devices, we expect the services that we rely on to be convenient and available on all of them. But interestingly enough, the one service that many families probably pay the most for doesn’t seem to have gotten that memo. Online services like Netflix and others charge a few bucks a month and manage to accomplish that, but pay-TV on the other hand, which averages $86 dollars a month and often breaks triple digits, even topping electric bills in some households, struggles mightily to be where consumers are increasingly watching.
What the cable companies call “TV Everywhere” is in reality anything but, thanks to onerous restrictions. But with the launch of the all new Rabbit TV Plus, FreeCast Inc tackled this problem head on. By switching from a soft-ware dependent service to a web-based one, we were able to make our massive library of free and pay-per-view content, web channels, live events, radio stations, music, games, and more available on almost any device with an internet connection, including the smartphones and tablets of today as well as the new devices to come tomorrow.
While we’ve long pitched Rabbit TV as a powerful tool for eventually replacing pay-TV services entirely, it also makes a fantastic complement to a traditional cable subscription. For those who aren’t quite ready to cut the cord, Rabbit TV Plus delivers the features and convenience that have been missing from the cable experience, allowing you to watch your favorite shows and movies from multiple devices, all at a low cost of just $10 a year. So whether you’re a cable subscriber or not, next time you buy a new internet-connected device, don’t worry. With Rabbit TV Plus, chances are you’ll be able to enjoy the programming you love on it. That’s what we call true TV Everywhere.