Twitter keeps trying to convince  the TV guys that they should work with Twitter. Here’s their newest pitch: Data from Twitter partner Nielsen, which indicates that TV shows that generated a lot of Twitter activity before they premiered last fall also generated good ratings.
Like lots of Twitter + TV data, this one makes intuitive sense, especially to people who use Twitter. In this case, Nielsen says that by using a data set that included TV promotions and Twitter activity, it was able to accurately predict five of the top 10 TV show premieres last fall.
The most important factor, Nielsen said, was how much these TV shows were promoted on TV. But after it factored in Twitter activity and the type of network the shows were on, Nielsen says its predictions’ accuracy increased from 48 percent to 65 percent.
Read More