Univision is looking to make every day Sabado Gigante with plans for a standalone streaming video service, following HBO and CBS into the a la carte fray.
The Spanish-language network giant revealed its plans to the Wall Street Journal, but hasn’t announced pricing or a timeframe. While Univision currently offers a streaming service called UVideos, it’s only available to cable subscribers, and the network believes it can reach many more viewers with a standalone service.
Univision is in a unique position because 76 percent of its viewers aged 18 to 49 watch only the network’s flagship channel, and nothing else. But as a broadcast channel, it’s available free to anyone with a TV antenna. The paid streaming service needs to offer enough value to viewers who otherwise don’t have to pay anything.
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