Millennials, Gen Ys, or whatever you want to call people born between the early 1980s and 2000, were the first generation to grow up with the internet. Which means they were also the first generation to naturally expect to be able to access to vast swathes of music, film and TV content without needing to pay for it.
Yet despite a reputation for being comfortable with piracy and disinterested in buying content, this age group actually does spend serious money on media. In fact, consultancy Deloitte predicts that millennials (18 to 34 year olds) in North America will spend some $62 billion on film, television, music, and other content this year.  To put that in context, it’s bigger than the entire internet advertising market in the US and Canada, Deloitte says. 
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