Viacom CEO Philippe Dauman wants the media company’s networks to invest in more original programming geared towards younger viewers.
The media chief told an investor-heavy crowd at Monday’s UBS Global Media & Communications Conference that Viacom has been overhauling its schedule on cable networks such as TV Land, Spike TV and MTV, while also investing in digital programming geared at viewers who prefer to watch shows on mobile devices.
“We have a lot of real estate that we can build beautiful new homes on,” said Dauman.
Some of that new construction will include programs such as “Younger” on TV Land with Hilary Duff and “The Gaffigan Show” with stand-up comic Jim Gaffigan. It’s a departure from the network’s previous shows such as “Hot in Cleveland,” which starred Betty White,” and is evidence that the channel is trying to appeal to a different and more youth-centric demographic. Dauman also touted new Spike programs such as “Tut” with Ben Kingsley and MTV’s web series “Always On” as evidence of Viacom’s investment in new shows.
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