Sometime this spring โ€” likely in April โ€” HBO will start selling Web-only subscriptions.
And when it does, it will take a huge chunk out of the pay-TV business.
So says research firm Parks Associates, via a new survey of Internet users.
To be clear: Parks doesnโ€™t come out and use the words โ€œtake a huge chunk out of the pay-TV businessโ€ in the summary of its research.
But if Parksโ€™ research is accurate โ€” and, crucially, if the people who respond to Parksโ€™ survey actually follow through on their plans โ€” then HBOโ€™s new โ€œover the topโ€ service will end up costing the pay-TV business around 7 million subscribers. Thatโ€™s 7 percent of the industryโ€™s base, vaporized.
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