Sometime this spring โ likely in April โ HBO will start selling Web-only subscriptions.
And when it does, it will take a huge chunk out of the pay-TV business.
So says research firm Parks Associates, via a new survey of Internet users.
To be clear: Parks doesnโt come out and use the words โtake a huge chunk out of the pay-TV businessโ in the summary of its research.
But if Parksโ research is accurate โ and, crucially, if the people who respond to Parksโ survey actually follow through on their plans โ then HBOโs new โover the topโ service will end up costing the pay-TV business around 7 million subscribers. Thatโs 7 percent of the industryโs base, vaporized.
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