Yahoo doubles down on both live and original content as it looks towards the future.
Yahoo, once a darling of the tech industry back in the 1990s, has been struggling with a bit of an identity crisis since the turn of the century. It’s core products, from search and directory services to games and chatrooms, have lost their luster as younger users have flocked to newer platforms. Now, after cashing in its stake in Chinese e-commerce giant Alibaba, and under the guidance of CEO Marissa Mayer, Yahoo is seeking to define itself for the next generation, and online television may just be the place to do so.
It’s never been clearer that disruption is coming to the TV industry, and that web-based television is poised for a boom. While Yahoo might have an uphill battle to fight to regain relevance in search or other online services, a smarter play could be to try and break into the young online television field, and the company has realized this, investing heavily in new content. That investment continues, with Yahoo new set to begin work on 18 new web-original series.
Among the highlights of Yahoo’s new shows are Ultimate DJ, an electronic music reality show produced by Simon Cowell, and Yahoo News Live, which will star Katie Couric. Other current Yahoo favorites will also be sticking around, including the company’s series of Live Nation concerts, and former NBC sitcom Community.
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