Google has announced that it will be spending money on some of YouTube’s biggest stars to help them develop new show ideas. This comes as the site faces competition from Facebook over control of the most popular online personalities.
In a post on the official YouTube Blog, Alex Carloss, the head of YouTube originals, said Google would be funding new video projects from YouTube’s big names. No details were revealed in the blog post, although Re/code is reporting that YouTube will be spending “millions” on “high-quality” content for the site.
YouTube is rumored to be interested in new formats instead of the short videos that helped its stars rise to fame. A video producer in talks with YouTube spoke to Re/code about the site’s efforts, explaining that YouTube was offering Hollywood producers, promotion, and “single-digit millions” for a 10-part series.